After being
launched as a stand-alone newspaper in Indore and Ahmedabad, DNA Money will now be launched in Mumbai, again as a stand-alone newspaper, starting today, November 6. The newspaper will be priced at Re 1.
However, DNA Money will also continue to be available as a supplement along with the main paper, DNA, in Mumbai.
The stand-alone DNA Money will contain 12 pages of business news, while the complimentary copy will have only eight pages.
Gautam Adhikari, editor-in-chief, DNA, says, We had been contemplating rolling out the Mumbai edition of DNA Money right from the beginning. Now, when our Ahmedabad edition has been quite a hit, its the right time for a Mumbai launch.
Adhikari says that the circulation in Mumbai is huge and the readership base gives them yet another reason to offer something more to the readers here. After the Mumbai edition, the next destination for DNA Money will be Jaipur.
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